“Non Ducor, Duco”
- I am not led, I lead -
Co-founder Haden Keeton, spent several years living and working in Sao Paulo, Brazil. Whilst doing research about the city, Haden learned that the Sao Paulo Coat of Arms bore the motto “Non Ducor, Duco – I am not lead, I lead” and was struck by the simple yet bold statement of intent. Haden commissioned a local graffiti artist to paint the motto in a vivid and striking creation of modern street art, which he has carried on his walls for the past decade.
Eden Academy has proudly adopted the motto “Non Ducor, Duco – I am not lead, I lead” and the intent to plant the seeds of leadership and innovation amongst our learners. We are committed to embracing and cultivating the passions of each and every learner that passes through the school, and helping them to develop the skills, attitude and confidence to go forth and make a positive difference.
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
— Ralph Waldo Emerson