Co-founder Haden Keeton, spent several years living and working in Sao Paulo, Brazil. Whilst doing research about the city, Haden learned that the Sao Paulo Coat of Arms bore the motto “Non Ducor, Duco – I am not led, I lead” and was struck by the simple yet bold statement of intent. Haden commissioned a local graffiti artist to paint the motto in a vivid and striking creation of modern street art, which he has carried on his walls for the past decade.

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Eden Village Preparatory School has proudly adopted the motto “Non Ducor, Duco – I am not led, I lead”  and the intent to plant the seeds of leadership and innovation amongst our pupils. We are committed to embracing and cultivating the passions of each and every pupil that passes through the school, and helping them to develop the skills, attitude and confidence to go forth and make a positive difference.

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